Now while this article is geared toward Online Entrepreneurs, the same principles will work for offline marketing models as well.

Using physical goods to create a perceived value of an offer really caught my attention one day while I was reading some of my “Junk Mail”.

A popular car dealer in my area sent me a piece of direct mail, announcing some contest that they were running to win a free … Dodge Caliber I believe, … you know the typical offer’s that I’m sure you get just like every other person in the free world.

But this offer stood out … It was different than all the other offers I was used to receiving, because this specific piece of direct mail created a sense of actual perceived value, BEYOND WORDS, and BEYOND PICTURES … And Right Then I Discovered Action Object Marketing

The first step they took to grab the attention of the owner was to package their offer not in a standard envelope but within a … oh i would say a 4 by 6 by 2 inch box, and there was a marketing message printed on the box, which I don’t remember now, but it gave the value some authority, or value.

The second step, the one that really had me thinking, was a key, included with the offer copy.

The pitch was that if your key fit into the lock at the physical location of the dealership, you won the car.

If you really take the time to think about the strategy behind using this key you can see a lot of marketing strategies in effect.

1.It creates in the mind of the holder, a better sense of actual value, compared to just words.

2.It creates hope for the holder. It’s like holding a lottery ticket.

It’s what I like to classify as an Action Object.

Your placing a physical object in their hands and making them take action in risk of losing its perceived value, rather than, saying, “Hey Come On Down, and you could win a car ..”

It’s amazing how a simple marketing tool can have a dramatic effect on the mind of your target audience. This is a strong hypnotic style marketing tool.

And instantly after receiving this 1 piece of junk mail, that many of you simply toss in the trash, I had a flood storm of great ways to implement this newly founded marketing technique, most of which I cannot disclose at this time…

But Today I was shopping around for some computer accessories and happened to land on a website that Instantly, Like I Light Switch, Hit me as a very powerful marketing resource , and the real topic of this article.

This one technique I am about to share with you, not only uses Object based Action Item’s to increase the perceived value of your offer, but can also act as a powerful advertising platform, create a level of product or information simplicity, viral exposure, and prevent stale customers ….

There are many ways you can utilize this technique, and put your own flavor to it, and I expect it to spawn off in your creation to a wide open door, leading “Outside the Box” …

What is the one thing every computer user, Especially Internet Marketers, need from their computer.
Storage of their documents and data, and of course your products.

How much disk space have you consumed on your hard drives, backup drives, portable storage drives?

Do you have a flash drive? One of those memory sticks that you can put on your keychain?

What if, for your next product launch, you don’t deliver via digital download, nor do you ship pages and pages of content and DVD’s, but deliver all of your content, inside a branded, customized flash drive?

By delivering your product on a flash drive you are able to accomplish all the benefits I mentioned earlier.

Viral Exposure:
Your customer can now take his product, and many more, everywhere he goes, and can use them from any computer with am available usb drive.
—————————————————————————————

Hey buddy, let me use your computer for a minute?

Sure, hey what’s that? It’s this product that I bought that teaches me how to make money online.

Hey that’s cool, where can I get that?

—————————————————————————————
Also, since it is small and portable many carry them on their key chains. You can get them customized to have your marketing label, company name, URL, or product name, anything that you want.

Perceived Value
By selling your product in the form of a physical object, especially in the format of a flash drive, not only is your product worth what you sell it for, but they also get something they can use for everyday life outside the scope of your product.

Creates Simplicity /Advertising Platform
When you place an order with some Flash Drive Manufactures/Distributors, some of them allow you to have your Drives pre-formatted, as to, when the customer plugs in the flash drive, it will automatically open a website, where you can either have advertising popup or load your website.

If you choose to load your website, this can be a great convenience to your customer never having to remember your URL, and if your product is packaged with a membership package you can have the login screen be auto loaded, and your creation is the only limit to how you can utilize this.

Reclaim/ Prevent stale customers:
I really like this one …
We all know that products get forgotten by customers, members become stale, it’s tough to prevent.

The great thing about using flash drive delivery is that they have a direct action object.

If they do forget, and toss the drive to the side, they will find it one day and wonder what’s on it and now you have just reclaimed your customer, unless they really aren’t interested anymore.

And to be honest, this is just the tip of the iceberg.

I’m sure you are already thinking about different ways you can benefit from this and that’s great.

I hope you enjoyed this article, and I would love to hear your thoughts and comments about it.

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Knowing how important it is, just about every Email Marketer I know Isn’t taking a strong enough action to really make sure that this happens (Yes, Even The Guru’s are Guilty Of This).

So I figured It’s about time that I help them out. That is why I created Whitelist Wiz Lite.

Whitelist Wiz Lite is a brand new email marketing script designed specifically for Aweber customers that allow them to create customized confirmation and whitelisting instructions based solely on their email provider!

And Best Of All, It’s Absolutely Free!!!!

Check Out The Video Below To See The Raw Power Of Whitelist Wiz Lite

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There are a lot of internet marketers out there who have yet to begin to create their brand by using their name. Getting your name out there on the internet is much more important then a lot of internet marketers believe.

Let’s say that I am in interested in learning more about how using adsense can revive the life out of that old website that is collecting digital dust on my server. I go to my trusty search engine and pull up a search on adsense ebooks.

Now, my search engine pulls up thousands if not millions of results, but there are two listings that really catch my eye. One of which is your site.

So after reading your sales page everything sounds really good, But being the cautious buyer that I am, as many people are, I decide to go back to my search engine and do a search on your name, to see just exactly how well established you are in your market.

Funny thing is I cannot find any information about an internet marketer with your name, let alone an expert on Adsense. So I check out the other site that that caught my attention, and wind up googling that authors name as well, and I find several websites from that author and learn about all his success with Adwords and I wind up buying his Ebook and not yours!

Now had you branded your name properly, you would have had my sale.

So now that you understand the importance of branding your name, lets talk about what Myspace has to do with that.

I have a very popular name, unlike most internet marketers I know.

If you Google Michael D Price, Google will return about 91 Million results, So I have had my work cut out for me obtaining a number one position.

If You do a search for Michael D Price under Yahoo, you will get about 58 Million Results.
And you will notice that the number one position is actually my Myspace Profile.

Its amazing, Without generating thousands of myspace friends, or posting comment after comment my Myspace Profile outranked 57 Million other websites! and It only took one thing …

I made my custom Myspace url the keyword that I wanted ranked … Michael D Price

So stop losing sales today and start branding your name across the internet, and start simply by creating a Myspace profile and using your name as your custom url

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You see a while back while doing a little reading on an extremely popular internet marketing forum, and while i was reading i noticed a topic about a good friend of mine in the online marketing community and decided to read it.

Now this was a good respectable topic for the forum, but about 5 or 6 posts into it it started to turn ugly. Some people in the forum decided to start bashing my friend about a comment he made about his up and coming workshop that he is hosting.

Normally I try not to spend too much time reading gossip in internet marketing forums, especially when a post becomes over 3 pages long, but i just had to see how far this was going to go .. It got pretty bad.

As I was reading i actually started to get sick to my stomach. The people in this forum usually take their marketing career very seriously, but had no idea that they were actually committing career suicide.

This forum actually has some of the biggest names in internet marketing popping by. I know that Google tech’s and even the president of Aweber are members of this forum.

So just think every post you make on a forum will be viewed by thousands of other online marketers, and you will be judged by the contents of your posts. If your posts portray a very unprofessional image that is going to affect your business.

People remember the names of people they do not like.

The next time you contact someone attempting to establish a business partnership like a joint venture, and they are not interested, it may very well be the result of a post that you made in your favorite forum.

So when posting in forums, stick to these 4 guide lines and you will become a respected member.

1st Do Not Spam The Forums.

What I mean about forum spam is posting or starting threads that obviously is just a ploy to get traffic to your site. Yes, it is known and has been published several times that forums are a highly effective way to drive traffic to your targeted audience, but use some common sense. People come to forums looking for information about a certain topic, so you should give the users exactly what they are looking for, quality information. If your first post on a forum talks about your product or service most people are not going to respect you, and you may get banned from the forum.

2nd Provide Quality information.
As we just discussed, providing good quality information on marketing forums will gain you respect and will also show you as an expert in your field. once you prove to the members of the forum that you know what you are talking about then they will be more likely to visit your site when you mention your products or services.

3rd Maintain A Professional Image.
When posting on forums you want to maintain a professional image at all times. You never know who may read you post. If you just applied for a new job you wouldn’t show up to an interview in your undies right? Well the same applies here. Forums are not a place to let your hair down, and just spit out random thoughts without thinking first. Everything you say and do may be closely examined by potential customers or business partners.

4th Keep It Civil.
Yes its true, no matter what you say and how much knowledge you may have in a certain area, there are going to be people who will disagree with what you are saying, and try to discredit you or put you down. Do not feed into this environment. if this happens to you do not retaliate and stoop down to their level. Do not make personal attacks, simply explain your points and get out. You do not want to get pulled into a pool of negativity.

When all else fails just remember that the laws of attraction are always at work. If you allow your self to be pulled into negativity then negative things will happen. If you always keep a positive out look on things than positive things will happen in your life.

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